How can the conservation sector – and all nature lovers – seek to encourage our better selves and those of the wider public? Framing Nature (and Common Cause for Nature before it) seeks to explore this question and find practical, unifying techniques for doing so. We do this in the firm knowledge that we can create a greener, fairer, more wildlife rich world if we work together.
About the toolkit It builds on the work of Common Cause for Nature concentrating on the practical application of communication tools in conservation. The content was created during the framing nature project and has come from working closely on projects…
PIRC’s follow-up project to Common Cause for Nature We all share values that are associated with justice, compassion and environmental concern, and we also all share values associated with image, competition and self-interest. These two sets of values are psychologically…
This week we launched the Framing Nature Toolkit. Packed with activities, tools and advice, the toolkit aims to make our words work for wildlife. We’ve filled the toolkit with exercises and examples to enable you to put framing into practice.…
Creating and maintaining a sustainable, wildlife-rich world requires active, concerned citizens and a political system capable of rising to the challenge. Governments, businesses and the public will need the space and motivation to make the right choices. The UK conservation…